January 2016 Newsletter: The Case for Print Advertising

By Kevin Doyle Web Content Editor In his role as President and CEO of the Newspaper Association of America, David Chavern is necessarily pragmatic. He fully understands the immediacy, ease of access and broad appeal of digital advertising. That doesn’t mean he believes there is no longer any room for Print Advertising. In his article “Figuring … Read more

Fall 2015 Newsletter: ‘Back To School’ sales slow for newspaper advertising

By KEVIN DOYLE Group Content Editor When newspaper advertising was the preferred method to deliver your brand message, well-defined shopping seasons such as “Back To School” were cash cows. Generating ad revenue never came into question. The days when newspaper advertising was king have gone the way of the dinosaur. Numbers recently released from a … Read more

The Nexxus Group® adds CEFCO Convenience Stores to its family

BEVERLY, Massachusetts (October 5, 2015) – CEFCO Convenience Stores of Temple, TX has chosen The Nexxus Group® to provide its proprietary Scan Based Trading solutions across 230 company branded locations in seven states. The Nexxus Group will use its SBT program to manage the newspaper category at CEFCO, Food Fast and Taylor Food Mart locations in … Read more

Nexxus Group® adds propane to Casey’s General Stores categories

BEVERLY, Massachusetts (September 15, 2015) – The Nexxus Group® continues to broaden the proprietary Scan Based Trading solutions it provides Casey’s General Stores. Nexxus added propane to the categories it now manages for Casey’s, headquartered in Ankeny, IA. The four-month rollout was completed at 1,700 locations that sell propane across a dozen Midwestern states earlier … Read more

Nexxus Group now a Fintech Gold Partner

BEVERLY, Massachusetts (Sept. 9, 2015) – The Nexxus Group is one of 17 companies to be accorded Fintech Gold Partner status by the Tampa, FL company. Fintech is the only company approved for EFT payment to the alcohol industry in all 50 states and numbers 52 partners . The company works with more than 2,400 distributors … Read more

June 2015 Newsletter: A calculated venture by The Associated Press

By KEVIN DOYLE Group Content Director By now, everyone in the business of Journalism should be aware of the decision by The Associated Press last summer to utilize automation. The move enabled The Associated Press to process the quarterly avalanche of corporate earnings reports generated by public companies across the United States. Previously, reporters digested the numbers and produced stories based … Read more

7-Eleven® Canada joins Nexxus Group® for Scan Based Trading

BEVERLY, Massachusetts (Thursday, July 2) – 7-Eleven, Inc. has again joined with The Nexxus Group to employ its proprietary Scan-Based Trading (SBT) solutions across all 7-Eleven Canada locations. The Nexxus Group will manage newspaper category invoices for 7-Eleven® Canada stores in Alberta, British Columbia, Manitoba, Ontario and Saskatchewan. The program took effect Wednesday, July 1. “The … Read more

Alliance Energy acquisition Xtra Mart adopts Nexxus Group Scan Based Trading

BEVERLY, Massachusetts (May 1, 2015) — The Nexxus Group’s client Alliance Energy LLC, a division of Global Partners LP, recently acquired Xtra Mart Convenience Stores/Drake Petroleum and has selected Nexxus to implement a Scan Based Trading program for newspaper category management. The program launches May 11. Established in 1977, Xtra Mark operates approximately 147 company convenience stores, including … Read more

Steven Flemming named U.S. Navy Reserve Sailor of the Year finalist

BEVERLY, Massachusetts (April 10, 2015) — The Nexxus Group® announces with great pride that Steven Flemming, 28, son of Nexxus Director of Sales Allan Flemming, is one of five finalists for selection as the 2014 U.S. Navy Reserve Sailor of the Year. Finalists were announced on March 12 by Chief of Navy Reserve Vice Adm. … Read more

March 2015 Newsletter: Newspapers aren’t dead, or necessarily dying

By KEVIN DOYLE Web Content Editor After 30 years on the job, I voluntarily left the business of newspapers in April of 2008, just at the onset of the financial meltdown that would come to be known as The Great Recession and a year before the newspaper advertising revenue nadir of 2009. The revenue crash had long … Read more