Byrne Dairy Partners With Nexxus Group for Scan Based Trading

DANVERS, Massachusetts (April 8, 2012) — The Nexxus Group, a leading Scan Based Trading solutions provider, today announced that Byrne Dairy, headquartered in Weedsport, NY has partnered with The Nexxus Group to employ its proprietary scan based trading solution at all 54 Byrne Dairy convenience store locations.

Family-owned and operated, Byrne Dairy has been providing generations of Upstate New Yorkers with fresh milk, ice cream and other products since 1933. The Nexxus Group will provide Byrne Dairy with its industry leading technology, reporting, accounts payable aggregation and customer service. The program will commence on Monday, May 7, 2012.

“We look forward to partnering with a company with such a long and storied history” says Jim Rao, Chairman and Founder of The Nexxus Group. “Byrne Dairy exemplifies the type of company that provides quality products and services and we are proud to be working with them.”

About Byrne Dairy

Established in 1933 under the adverse conditions of the Great Depression, Byrne Dairy’s first product was high-quality milk – delivered to homes and stores by horse-drawn wagons. Today, Byrne Dairy bottles tens of millions of gallons of milk, cream and ice cream annually, distributing its products throughout the entire Eastern Seaboard and has the geographic capability to deliver its longer-life dairy and non-dairy products to all states East of the Mississippi. For more information, please visit:

About The Nexxus Group

Established in 2003, The Nexxus Group provides the industry’s leading full-service Scan Based Trading (SBT) solution and is a trusted business solutions and services partner at more than 50,000 locations for 90 retailers in the United States, Canada and Puerto Rico. The Nexxus Group delivers an innovative and cost effective SBT solution to both retailers and suppliers by providing data exchange, sales and margin reporting, consolidated billing and world-class customer service. The Nexxus Group clients report more efficient and effective management of product categories while increasing sales and lowering costs in the supply chain. The Company’s customers include market leaders in the Convenience, Grocery, Mass Merchant, Discount and Specialty Retailer industries as well as National CPG Suppliers. The Nexxus Group supports retailers and manufacturing partners in categories such as Bakery, Propane, Books, DVDs, Snacks, Novelties, Magazines and Newspapers.

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